Roncesvalles neighbourhood, a video tour

Last week, we showed you a video about Rosedale. This week we are going to the other end of the city to show you a residential neighbourhood, Roncesvalles. Over the coming months, we will be releasing new video of different Toronto neighbourhoods.

Today we want to present you with a video of Roncesvalles. A beautiful ‘hood on the west side of Toronto.

Check out the video version of this video, we would love your feedback!
All real estate agents who retweets OR comment will be entered into a draw for a branded version of this video!

Rosedale Neighbourhood Video!

Last year, we created a video about Cabbagetown which received a lot of good feedback. For the past year, we have been collecting footage for other Toronto neighbourhoods. Over the coming months, we will be releasing new video of different Toronto neighbourhoods.

Today we want to present you with a video of Rosedale. Rosedale is one of Toronto’s oldest and most prestiges neighbourhoods.

Check out the video version of this video, we would love your feedback!
All real estate agents who retweets OR comment will be entered into a draw for a branded version of this video!

xbryjv

Home Buyers, Sellers Score Big With Points

As if low interest rates and flexible mortgages weren’t enough of an incentive to buy a home, several companies are now offering reward points that can save you thousands of dollars on your next real estate purchase! If you’re selling your home, not to worry – the points and savings apply to you, too. We investigated several popular reward programs to bring you the scoop on some of the best incentives for homeownership since the white picket fence.

Air Miles Rewards

Most people have collected points of one kind or another, whether it’s for drugstore purchases or free groceries – but the granddaddy of them all is the Air Miles program. If you have bemoaned the length of time it takes to collect enough points to go anywhere more interesting than Sudbury, the new AIR MILES Reward Program for real estate transactions might be your solution. At last, enough points – all in one shot – to really fly away!

The scoop: If you max out at the 1500 reward miles, you can earn a flight to New York, or other goodies like electronics, entertainment packages and more.

The bonus: Exclusive for GOLD Collectors, earn 200 Bonus AIR MILES reward miles when you buy or sell a property through CENTURY 21.

The catch: You have to work with a Century 21 agent. And you have to submit your request for miles within 12 months after the closing date of your transaction. And the offer is valid until April 30, 2010.

Aeromove

If you collect Aeroplan points, there’s also Aeromove, a home and move services program available exclusively to Aeroplan® Members. Whether you’re buying a home, selling a home, moving anywhere in Canada or refinancing, Aeromove can help you through the process.

The program: Aeroplan connects you with qualified real estate agents, home inspectors, movers, lawyers, junk removers and more. You earn Aeroplan Miles every time you use these services, making it a one-stop shop and letting you earn points just for joining Aeromove.

The scoop: At 1,500 Aeroplan Miles for every $10,000 in home value purchased or sold when you use a cooperating Aeromove real estate agent, plus additional Miles for other transactions like legal services, a typical transaction of $500,000 earns enough miles to buy THREE round trips to New York.

The catch: You have to use an agent registered with the Aeroplan program. You have to deal with restricted flight availability. You have to navigate the annoying Aeroplan website.

Travel miles not your thing, maybe you’d like gift cards instead?

Sears Certified Real Estate Services

One service gets you really close - Sears Certified Real Estate Services, which lets you earn thousands in Sears Gift Cards when you buy or sell your home – gift cards you can take into a store and use.

If you sign up with a Sears Certified Agent, when you buy or sell your home, you’ll earn 0.6% of your home’s value in Sears Gift Cards.

The program: Fill out an online form to sign up and you’ll be referred to a Sears Certified Agent ideally suited to help you find or sell your home. Sears Certified Agents come from several different national brokerages like RE/MAX, Royal LePage, Sutton Group, Coldwell Banker, Prudential, Homelife or Century 21. They’re chosen for their years of specialization in the communities they serve, and have been certified as meeting high standards for experience, dedication to customer service and demonstrated results.

The scoop: If you buy or sell a $500,000 home, you get $3,000 in gift cards (check out the Sears Reward Calculator to find out how much you can earn.) That’s enough for a new living room.

The bonus: You’ll also receive a Sears Home Savings Book when you sign up, with special offers that could save you hundreds on furnishings and home improvements.

The catch: Uou have to work with one of the Sears-certified agents to earn the cash rewards.

Because gift cards are so much like cash, they are easy to use.

Here’s what people are saying about the Sears program:
“We earned 0.6% of our house price in Sears Gift Cards by using the referral service. Now we’re using those gift cards to help outfit our home. I feel like we got the most for our dollar. If I’m getting points every time I buy a pair of jeans or a slice of pizza, why shouldn’t I expect an incentive when I’m buying something as big as a house?” —Julianne of Hamilton

Obviously, the only way an incentive – whether it’s airline points or a free TV from your Realtor – will work for you, is if there’s no negative difference in the real estate process. After all, if the agent representing the rewards program doesn’t do a good job, no amount of points will compensate you for lost money and hassle. But because the current reward programs screen their agents first, to ensure they’re professional and knowledgeable of the market, it might be worth it to let someone else select your agent. You can always interview the affiliated agents to see if they’re a good fit for you, before you sign anything.

After you buy or sell a house, a trip to New York might be just the thing to get away from it all. But Certified Real Estate Services offer greatest freedom of choice because gift cards can be used for so many more things. And remember, you can earn points on the buying AND selling of your old and new house.

Look for real estate related points programs to continue to grow in 2010.

Top 10 Prediction for Canadian Real Estate in 2010

2010 will be an important year for Canadian Real Estate as many forces come together to change the industry. This is HomeZilla’s Top 10 things to look forward to in 2010.

  1. Google’s will move into Canadian Real Estate - Google already has 10K+ Canadian real etate listings (ex:Halifax listings) and they don’t promote their service in Canada. Are you ready for ‘the Google affect’?
  2. CREA or TREB will face another lawsuit - the Internet (like the fax machine was) is a disruptive force in the real estate industy. With the Canadian Real Estate industry dragging it feet, we expect to see another lawsuit.
  3. Online real estate research will get easier - home buyers do more research, before talking to a real estate agent, every year. In 2010, with ZooCasa, HomeZilla, Google Maps, the iPhone and the opening of GeoData new home buyers are going to know EVERYTHING about a neighbourhood.
  4. Vitural Real Estate will start emerging - the progression of visual aids in home buying: photos, photo tours, videos, video tours, now HD video tours and the next logical step Virtual Real Estate displayed on Google Earth and the iPhone. VR homes will make a big change to how people research houses.
  5. Local Knowledge will become vital for listings - OpenData Toronto, OpenData Vancouver, HomeZilla, and Yelp all home buyers to know more about their neighbourhood. To keep home buyers on your listings they need to have local knowledge. (see HomeZilla Hoody)
  6. Mortgage rate will go up - Canada can only ‘print money’ for so long before inflation hits. Once rates start going up in 2010, they will go up quickly!
  7. Yet another Boom/Bust cycle - there will be a mini boom/bust in real estate when mortgage rates hit around 7.5%. Home buyers will rush to buy homes before a the big rate hikes and if they don’t get in they won’t buy for a while.
  8. Online Advertising - 2010 will be the year where a large number of real estate agentswill move beyond the “just having a website” to “having & promoting their website”. If you are paying $50 a month to have a website, shouldn’t you spend at least $50 a month to promote that website?
  9. Blackberry Usage - less then 5% of real estate agents will give up their Blackberrys for iPhones. Why change what is working?
  10. iPhones become a big real estate aid - When home buyers have questions… well… “there is an an app for that”! Consumers are flocking to the iPhone so when a consumer goes to an open house, drives around a neighbourhood, or has questions about sales history they will ask a Realtor but there will also ask their iPhone.

At HomeZilla, we love when things come together. In 2010, the convergance of technology, open data, empowered home buyers, rising house prices, rising mortgage rates, decreasing costs of data will have a HUGE impact on the Canadian Real Estate market. And in our opinion, all the changes should be for the better!

During the year we will follow up on these topics will longer blog post but we would love questions or comment over the holidays. And of course, what are your predictions for 2010?

Happy Holidays Everyone!

Get Your Free Real Estate Ads!

Three weeks ago, we had a promotion to give away free ad creative to real estate agents across Canada. We only had 15 agents respond to the free offer (Maybe it sounded to good to be true) but more agents with online creative is always good.

Why did HomeZilla give away free ads? As we talked with real estate agents, they gave us many reason why they didn’t advertise online. For most, the real and most hidden reason, was they didn’t know how to get the ad creative. Once they had an ad they could run, they were only too happy to advertise.

So, small step for ads , one giant leap for agents advertising online. :)

You might notice that one office Exit Realty Metro had a bunch of agents come on board. One of Exit Realty Metro’s agents, Colleen Verville, has integrated HomeZilla’s Hoody as well.

Now here are the agents, with their creative, that took advantage of this offer.

Real Estate Agent AdReal Estate Agent AdExit Metro Jeremy Cowan Ad

Real Estate Agent AdReal Estate Agent AdReal Estate Agent Ad

Real Estate Agent AdReal Estate Agent AdReal Estate Agent Ad

Real Estate Agent AdReal Estate Agent AdReal Estate Agent Ad

Real Estate Agent AdReal Estate Agent AdReal Estate Agent Ad

Are you reading this post and thinking, “I want a free ad?”. HomeZilla will create ads for 35 more agents… just comment on this blog and leave us your details…or send us a tweet.

Offer good until Dec 25th…then we turn into Scrooge! ;)

Free ads for real estate agents!

Welcome to Free Ad Friday!

Come one, come all (well, the first 100) to HomeZilla and request your FREE ad creative!

You send us a tweet or comment on this blog post and say “Please make me a FREE advertisement”. And include, your name, real estate office, phone number, and website…we will take care of the rest!

Here are examples of SKY ads we created for existing agents:

Vancouver Real Estate Agent Ad
Your ad will look very similar to these.

Why is HomeZilla giving away fee ad creative?

We want to help move agents into online advertising. Most real estate agents we talk with have never advertised online The BIGGEST reason: they don’t know someone to create their ads. HomeZilla wants to take that reason away and hopefully get more agents advertising online!

Where can I use these ads?
You can use them in a Google AdWords campaign, integrate them into your CraigsList listings, on Kijiji and of course HomeZilla. In the future, I am sure ZooCasa, HomeTrader, HouseHunting.ca will all allow you to place SKY ads.

Happy Free Friday everyone!

Open Data comes to Toronto! YAY!

Today, the Toronto Open Data Lab was held at Toronto’s City Hall. The lab talked about Toronto’s Open Data Catalogue which makes the HomeZilla team very excited.

We have already integreated Toronto’s Open Data for Parks and Toronto’s Open Data for Child Care. Both of these data sets have increased the quality of HomeZilla’s data.

The Toronto Parks data added 28% new parks to HomeZilla’s database and the Child Care data added 5% new locations. But the real benefit for HomeZilla is in the data maintenance. The City of Toronto will be producing this fantastic information and saving HomeZilla the cost of collecting the data.

Of course, with any new source of data there will be little problems with usage. Luckily with Toronto’s Open Data HomeZilla there are ‘good’ problems. Usually the problem to draw bounding lines by hand; I don’t have a painter’s steady hand. But with the parks data the biggest problem was the Rosedale Ravine Trail, which is huge, was broken into eight segments.

So, HomeZilla had to decide:

  • what is the centre point of the park?
  • should we combine the eight polygons?
  • should we list it as eight different parks?

For us, they were FANTASTIC problems to have so hats off to the City of Toronto.

To help contribute to the community, HomeZilla has converted two of the ESRI Shapefiles into KML files for people to download. These should be great quality because of the source but we make no promises so use ‘as-is’ but we would love feedback.

You can down load the KML files here:

Go Open Data!

HomeZilla & Google Street View a match made for home buyers!

We are very happy to annouce the itegration of Google Street View for Canada into our site. After researching the closest schools, parks, subway stops, and liquor stores (they won’t admit it but home buyers search for them) you can quickly get a good look at the street as well.

(Look for the ‘Street View’ button above the map)

Google Street View Canada is available for 12 cities:

We wanted to launch this before the Turkey Day long weekend because, based on previous trends, lots of people will be researching homes this weekend. We thought having Google Street View would make it a bit more fun.

As always, we would love to hear your comments!

Have a great Turkey Day weekend everyone.

HomeZilla’s Open Data Wish List

Open data is coming to Canada, being lead byOpen Data Vancouver and Open Data Toronto. Osh from 5 Blocks Out has a fantastic post about Open Data: What’s on Your Wish List? and inspired HomeZilla to voice our desires for open data.

The first ‘wish/tenant’ that 5 Blocks Out mentioned was:

If you’re publishing it for humans, publish it for machines too. We need data in machine-readable open standard formats like JSON, XML, CSV, iCal, and so on. Not just PDF.

We at HomeZilla couldn’t agree more! We have spent a lot of money for people to ‘re-type’ PDFs into a more usable format. Please government…stop releasing ONLY PDF versions of data…instead release the raw data as well.

The three things Osh asked for were:

  1. Lists of places, including place name and location information.
  2. Event data
  3. TTC route, stop, and vehicle location information.

And two of those are things HomeZilla wants as well. Our top five requests for open data would be:

  1. Lists of public places, including place name and an exact latitude & longitude.
  2. Public transit routes, stops, and make sure to include multiple door entrances for stations
  3. City election bounds, polling stations, and vote counts for as many years as possible.
  4. nvironmentally ‘monitored’ locations (gas stations, recycling, land fills, etc)
  5. Building permits and building applications

One big difference between our posts is that HomeZilla needs this data for all of Canada. Getting data for one city is good but Canada wide data is fantastic! For Open Data to go nationwide, the mind set of sharing data will have to change from ‘never give it out’ to ‘always give it out’…and that mind shift is happening but it will take a while. Governments can help this by getting on TV, radio, Twitter, and telling people… “Share your data! Not sure what to share, research it quickly then give it away!”

HomeZilla wants our top five sets of data listed above…but causing a mind shift in sharing data is even more important!

TweetLens on Canadian Real Estate

HomeZilla has launched a new feature this week to make it easier to see Tweets about Real Estate in Canada. For 20 top cities, by population, we will show a map of only real estate related tweets. Twitter is fantastic service but with so many messages it is hard to find topics you want. Our TweetLens collects the real estate tweets based on a bunch of criterias to make sure you don’t miss any real estate tweets.

Here is a screen shot our the Halifax Real Estate TweetLens where you can see the map of the tweets as well as a list of tweets below.

Halifax Real Estate TweetLens

Halifax Real Estate TweetLens

Here are a few possible uses for our TweetLens:

  • Get real time real estate knowledge
  • Find ‘techie’ realtors in a city
  • Look for new listings

What other ways are you using the site?