Real Estate Flyers: Community Newspapers VS Online Advertising
The daily newspaper in Canada, and elsewhere, is under going a rapid shift in their business model as advertisers move money online. Real estate agents and companies are some of the last advertisers to leave newspapers. As stuff gets tougher for newspapers, real estate agents can expect some huge benefits as newspapers try and keep them.
This post is a continuation of Paper flyers versus Online Advertising.
Advertising in print still has its place, especially for real estate agents that are part of a community. Many times advertising in a local paper has more to do with community then a businesses bottom line.
If you already see the value of community papersm, you can still try online advertising. Try sponsoring charity events/places in your neighbourhood that add website links to their sponsors. An example would be Friends Riverdale Farm in Cabbagetown, Toronto. Notice: Richard Silver, a Cabbagetown Real Estate Agent, and HomeZilla are both listed there. For about $60 a year you get a great link to your website and support your community.
No matter what your current advertising, take 10% and try spending it online…online advertising is here to stay. Online real estate advertising is getting more interesting in Canada with companies like ZooCasa and HomeZilla’s own Hyper-Local Real Estate Advertising.
Give online advertising a try… you won’t regret it…
November 5th, 2009 at 8:39 pm
Agreed with the author’s point to most extent except the 10 %.
I think it should be the other way round-10% should be left to paper advertising since most of the canadian “community” si to be met on facebook,twitter and online classifieds.
Online Real estate Advertising offers more for less.Probably the major investment a real estate agent can spend on the internet is TIME. The more time spent digging for online real estate classifieds like Nortad.com,the more next to free exposure